Of Reality and Ideas
The Apple Tablet and its craze offers more than just the prospect of a shiny new geek toy: my take on a rumour and a symbol of hope.
Mashable. com is usually not known for their intellectual insight in things. It’s a site for news about new media and computers. It’s a synthesising site, that will mash up all the news into small and quickly readable articles. It does a great job at it and I am glad that I don’t have to read 20 articles to get the same info. So, thank you Mashable.
However, I was amazed to read the lead title of one of their latest articles on the famed ‘ipad’ or simply the Apple Tablet this morning which is supposed to come out today: “Why the idea of the Apple Tablet May Be Better Than the Reality”.
Truly platonic.
The article then states that “as a rumor, the Apple tablet can be anything to anyone.”
A bit less platonic.
Still. The point stands to be argued. It’s a common truth that things that don’t have a substantiated reality either based in experience or axiomatic proof, are free to be filled with whatever it is that we need. The idea of being with someone, the idea of love, the idea of being in love, the idea of being successful, the idea of being famed… they all are wonderful in themselves and as such they guide our thoughts if not our dreams, because they are devoid of reality. Because come to think of it, being in love means a lot of work, staying in love even more; being successful means having to work and compromise and then compromise some more, being famed means you’ll expose yourself to a whole set of problems you wouldn’t have otherwise etc. etc.
Mashable states the same thing: “The anticipation and the lofty expectations surrounding the product launch put the Apple tablet atop a pedestal. Once the curtain lifts, it could take years before it returns to the same level of glory.”
The same is true with any high idea. It can be argued however that the ’same level of glory’ is reached much earlier in the process. By filling what up to that point was just an empty idea, potentiality in every sense possible, the thing, your dream becomes truly real. And that in itself gives it more weight and more glory than a simple idea ever could. A lost love is always better than no love at all, and a dream in itself is bound to be killed either by use or reality.
The conclusion is basic really: dreams and ideas are bound to be destroyed, replaced and remade. Reality has that crushing quality like nothing else out there.
As for the whole question about the Apple Tablet. Will it be great? I have no doubt about it. Will it save the printing industry as Mashable states the Apple fans? Absolutely not. Will it be an actual concurrence to the e-readers such as the Kindle or the Nook? Probably not. Will it advance the victory over said e-readers over the traditional book? No.
There is a certain distinctive quality that comes with every single book that a Kindle or Nook cannot replace, no matter how many pretty author pictures they put into their digitalised book formats. The physical appearance, the weight, the difference in paperweight, the font, the printing style… it all gives a book it’s primary qualities while the text, good or bad, gives it its character. Nothing in an e-reader can come even close to that particular thrill that you feel when you take a book into your hands before buying it, because something in its cover, appearance or title called out to you. All these e-readers will ever achieve is to be a tool in a world where multitasking is a standard and where we fill even the smallest minute with some kind of chatter (the book in the train, music while walking, your Hebrew course while working out…). And as such, the Apple Table wont change anything. If the rumours are correct and it is in fact a netbook, I doubt it will even establish as an e-reader. Because I personally, don’t need yet another PC to distract me from what I really want to do: read. With the touch of paper on my hands and sometimes the wonderful warm feeling that comes when you toss a book wholeheartedly into a corner or on the floor because the author really, really couldn’t resist drawing that card on you. Imagine doing that with a Kindle?
The e-readers, reading on the computer, OCR, surfing on the phone, being online all the time, web 2.0… they all have been empty ideas at some point. And then we started filling them up with real life use, with our own version of their initial form. So, no matter how much people want to see symbols of hope in the clouds or their tea leaves, the Apple Tablet or a President, it never, ever lifts the responsibility from us to make use of that symbol. Evaluate it and then actually use it, fill it up with meaning.
A crisis is never just overcome with symbols. But they certainly help to not lose hope completely.
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